The list › By area › East Birmingham › Joan's Florist
No. 23 of 50 · South Yardley, East Birmingham
Joan's Florist
Sixty years at the same Coventry Road address, since 1966.
src/art.py). No third-party or business-owned imagery is used anywhere on this site.The verdict
Joan's Florist has been on the Coventry Road since 1966 and has never moved, which makes it the second oldest shop in this guide and the oldest in east Birmingham. Sixty years at one address on an arterial road through South Yardley, a stretch that has been comprehensively rebuilt and re-peopled several times over in that period, is a genuinely remarkable piece of continuity. What that buys the customer is local knowledge of a kind that cannot be recreated. The delivery area names Yardley, Sheldon, Small Heath and Sparkhill, and a shop that has been serving those wards since the sixties knows the churches, the mosques, the crematoria and the funeral directors in a way a five-year-old studio simply does not. For sympathy work in east Birmingham that is worth more than a portfolio. The cost, and it is the same cost as every other long-established shop in this half of the city, is that almost nothing is published. The website is a basic template with no prices, no clear hours and no delivery cut-off. There is no house style and nothing said about sourcing. This is a shop you use because you or your family have always used it, or because someone local told you to, and the ordering score reflects how hard it is to become that person from outside.
The shop trades from 1727 Coventry Road in South Yardley, established in 1966 and still at the original address. Delivery covers Yardley, Sheldon, Small Heath, Sparkhill and the surrounding eastern wards. The offer is the standard neighbourhood range of bouquets, arrangements and funeral tributes. Prices, hours and delivery cut-offs are not clearly published.
Best for
Sympathy and funeral work in east Birmingham, where six decades of relationships with local funeral directors and places of worship is the actual product.
What I would order
Ring and say which funeral director or which crematorium. This is a shop that will know the answer before you finish the sentence, and that is the reason to use it.
Worth knowing
Very little is published: no prices, no clear opening hours, no delivery cut-off, no house style. The website is a basic template. The postcode appears as both B26 1DT and B26 1PN across directories.
Established in 1966 and still trading from the same shop sixty years later.
Who it is not for
Anyone ordering online who wants to see the flowers and the price first. Shellies Flowers in Sheldon publishes its range by price band and is two miles east.
How it compares
Williams Florist in Erdington is the only shop in this guide older than Joan's, and the two have identical strengths and identical blind spots. Both are institutions with no shop window on the internet.
Getting there
On the A45 Coventry Road in South Yardley, with parking on the surrounding roads and very frequent buses along the corridor. Lea Hall and Stechford stations are each about a mile away.
Where this assessment comes from
Desk research only. The 1966 founding and continuous trading at one address are the business's own claim, carried consistently across several independent directories. The postcode discrepancy between sources is noted rather than resolved. No prices or hours are published anywhere.
Sources consulted: The business's own website and about page carrying the 1966 date, Yelp's Coventry Road listing, Yell, the Lorinsworld and Flower Advice records, and the ZoomInfo company entry.
This is a desk-based, opinion-led write-up, not an inspection: I have not audited this business, tested a delivery, or spoken to the owner. Everything above is one person’s reading of information that anyone can look up, and none of it represents the views of the owner of this domain. If you run this shop and something here is wrong or out of date, please tell me and I will fix it.