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No. 4 of 50 · Jewellery Quarter, Jewellery Quarter
Lily Jones Florists
Chelsea medals, won out of a workshop unit on Augusta Street.
src/art.py). No third-party or business-owned imagery is used anywhere on this site.The verdict
Lily Jones is the most technically accomplished florist in Birmingham, and the evidence for that is public and dated. Sherrie and Jo set the business up on Augusta Street in 2012 and took a silver medal at Chelsea the same year for the Diamond Jubilee Chandelier. Bronze Florist of the Year followed in 2015, another bronze in 2016, and a silver in 2017 for a floral kite. Four medals in six years is not a lucky run. It is a pair of florists who compete, which is a different discipline from filling a shop window. That shows up in the work in a specific way. Competition floristry is about mechanics: how a thing is built, whether it holds its shape, whether the construction disappears behind the flowers. Look at their wedding and event photography and the structures are doing something. Arches hold their line. Large installations are properly balanced rather than propped. That is the skill you are buying, and it is genuinely scarce in the city. What you are not buying is a bargain, or a browse. The Augusta Street unit is a working room in a jewellery district, not a shop you would spend ten minutes wandering around. Both of those trade-offs are consistent with what the business is, and neither is hidden.
The core offer is bespoke: you describe the occasion, they design it. There is an online range for same-day delivery inside Birmingham and next-day nationwide through Direct2Florist, but the ordering journey is clearly built for people who are going to talk to someone. Weddings, funerals and corporate accounts are the three pillars, and the wedding side is where the medals earn their keep. Opening hours are 9.30am to 5pm on weekdays and 9.30am to 4pm on Saturday, closed Sunday. They are accredited Master Florists, a qualification the trade puts at roughly the top one per cent in the UK, and they say so on their own site rather than leaving it to be discovered.
Best for
Anyone whose flowers have to hold up structurally rather than just look nice in a photograph: a wedding arch, a large installation, a memorial piece with a specific shape. If the brief has engineering in it, this is the shop.
What I would order
Book a consultation for wedding work rather than buying off the website. For a gift, ask for a bespoke hand-tied and give them a colour and a budget instead of picking a listed bouquet. The listed range is the least interesting thing they do.
Worth knowing
This is the wrong shop for a fifteen pound bunch bought in a hurry. There are no published prices for the bespoke work, which means every serious order starts with a conversation, and the Augusta Street unit keeps shorter Saturday hours than the suburban shops.
Four RHS Chelsea Flower Show medals, including a silver for the Diamond Jubilee Chandelier in 2012.
Who it is not for
Someone who wants to walk in, look at buckets and leave with flowers in four minutes. For that, Red Rose Florist is three hundred yards away on Vyse Street and much better suited to it.
How it compares
Urban Design Flowers in Hall Green is the only other entry on this list with Chelsea gold behind it, and it applies that pedigree to a much broader, cheaper everyday range. Lily Jones is narrower and more specialised. For weddings specifically, Ash Tree Floral Designs is the closest thing to a rival on technical credentials.
Getting there
Five minutes on foot from Jewellery Quarter station and the St Paul's tram stop. Do not try to park on Augusta Street: it is metered, tight and enforced. The Vyse Street car parks are the realistic option if you must drive.
Where this assessment comes from
Desk research only. The award record and the founding date are verifiable from more than one source. The judgement about structural quality rests on the business's published wedding and event photography and on the nature of the competitions entered, not on having handled the work. I have not seen a Lily Jones arrangement in person.
Sources consulted: The shop's own website and about page, the Jewellery Quarter business directory listing at thejewelleryquarter.org, its Direct2Florist profile and 186 customer reviews there, and the Secret Birmingham flower shop round-up. RHS Chelsea medal records were checked against the shop's own award listings.
This is a desk-based, opinion-led write-up, not an inspection: I have not audited this business, tested a delivery, or spoken to the owner. Everything above is one person’s reading of information that anyone can look up, and none of it represents the views of the owner of this domain. If you run this shop and something here is wrong or out of date, please tell me and I will fix it.