Name: D Florist, reviewed
Item: D Florist
Rating: 5.5

The verdict

D Florist sells wedding supplies alongside the flowers, and that combination tells you more about east Birmingham's flower trade than any amount of description would. On the Alum Rock Road, a wedding is a large, multi-day, several-hundred-guest event, and the florist who supplies it is often supplying the stage decoration, the fabric and the accessories too. A shop that stocks all of it is not diversifying out of desperation; it is matching the job. The unit sits at 201 Alum Rock Road and is listed across the Birmingham directories as a florist with gift and wedding supply categories attached. It is one of three flower businesses within a few hundred yards of each other on this stretch, which is a concentration matched only by the Jewellery Quarter, and for exactly the same reason: the trade next door generates the demand. What I cannot tell you is how good it is. There are no reviews in the public record at all, no website, no published prices and no confirmed opening hours. That is a genuine evidence gap and I have scored accordingly, with a decent mark for range because the product mix is documented and low marks for ordering because there is no way in except the door or the phone.

The business trades from Unit 2, 201 Alum Rock Road, and is categorised across directories as a florist with gift and wedding supplies. It appears consistently at that address with the same telephone number. No website, price list, opening hours or delivery policy is published anywhere I could find, and the public review record is empty.

Best for

A large wedding in the eastern wards where you want the flowers and the associated supplies from one place, and where you would rather discuss it in person than fill in a form.

What I would order

Go in and talk about the whole event rather than just the bouquets. The value here is the combined offer, and it will not come across on the phone.

Worth knowing

There is no published information at all: no site, no prices, no hours, and no reviews in the public record. Ring before travelling. The scores here reflect an evidence gap and should be treated as provisional.

Sells wedding supplies alongside the flowers, which fits the market it sits in.

Who it is not for

Anyone ordering remotely or wanting published prices. Petals of Madinah is a mile north on the Washwood Heath Road, publishes its hours and opens on Sundays.

How it compares

Against Petals of Madinah, which serves the same communities, this is the less documented and less accessible of the two. The wedding supply range is the one thing it clearly offers that its neighbour does not. Ever So Special in Sparkhill is the third shop in this guide serving Birmingham's eastern communities and sits between the two on how much it publishes.

Getting there

Alum Rock Road, in the Saltley and Alum Rock stretch, on very frequent bus routes from the city centre. There is limited parking on the road itself; the side streets are easier. Adderley Park station is about a mile away.

Where this assessment comes from

Desk research only, and among the thinnest here. The address, unit number and telephone are corroborated across six independent directories, and the product categories come from those listings. Nothing else is published, and no customer reviews exist in the public record at all.

Sources consulted: Yelp's Alum Rock Road listing, the 192.com B8 1EU record, the Cylex, Infoisinfo and Touch Birmingham entries, the Opendi listing giving the unit number, and the Europages record.

This is a desk-based, opinion-led write-up, not an inspection: I have not audited this business, tested a delivery, or spoken to the owner. Everything above is one person’s reading of information that anyone can look up, and none of it represents the views of the owner of this domain. If you run this shop and something here is wrong or out of date, please tell me and I will fix it.