The list › By area › Citywide › Victoria Flowers
No. 36 of 50 · Citywide delivery, Citywide
Victoria Flowers
Aston Villa's florist, with bestsellers starting at £115.
src/art.py). No third-party or business-owned imagery is used anywhere on this site.The verdict
Victoria Flowers is the most expensive way to buy a bouquet in Birmingham, and it has been unusually clear-eyed about building a business around that. Bestsellers sit between a hundred and fifteen and a hundred and thirty-five pounds, which is roughly three times the city's median and nearly four times what the Bristol Road shops charge. It is a corporate supplier to Aston Villa FC, a British Florist Association member, and it hand-picks from UK and Netherlands growers. The operation is delivery-only across all Birmingham postcodes, with no shopfront, which is exactly the right structure for the model: no rent, no footfall, no browsing, a website that does the selling and a van that does the delivering. The ordering experience is genuinely good, which is where a lot of the premium goes and where most of the shops in this guide fall down badly. The value score of three is not a judgement that the flowers are poor. It is a statement that on this list, relative to these fifty businesses, a hundred and fifteen pounds buys you something that forty-two pounds at Urban Design Flowers also broadly buys, from a shop with a Chelsea gold medal. The scoring measure is value for money relative to the rest of the list, and against that comparison this is expensive. If corporate presentation and a hand-delivered luxury box are the point, that is a legitimate thing to pay for.
The business delivers across all Birmingham postcodes with no shopfront. The offer covers luxury flower delivery, corporate flowers, wedding flowers, sympathy work, ornamental plants and bespoke arrangements with custom ribbons and messages. Bestseller prices run between £115 and £135. Stock is hand-picked from UK and Netherlands growers, and the business is a British Florist Association member and a supplier to Aston Villa FC. The site's copyright notice dates the business to around 2020.
Best for
Corporate gifting and client presentation, where the box and the delivery are part of the message, and for anyone who wants a genuinely luxury bouquet delivered rather than collected.
What I would order
Order online; the website is the best part of the business. Specify the ribbon and the message card, which are offered as bespoke and are the details that justify the price on a corporate order.
Worth knowing
The prices are the highest per bouquet in this guide by a wide margin, and no delivery cut-off is published. There is no shopfront and no walk-in. The business is around six years old, so there is no long record to check.
Supplies flowers to Aston Villa FC, and its bestsellers start at £115.
Who it is not for
Anyone buying on value. The Flower Centre at Northfield and Fiesta Flowers in Acocks Green will both do considerably more with a third of the money.
How it compares
Urban Design Flowers is the direct comparison and the reason the value score here is low: fifty years, a Chelsea gold, and a seasonal bouquet from forty pounds. Tiddly Tulips in Edgbaston is the nearest thing to a rival at the premium end.
Getting there
Delivery only, across all Birmingham postcodes. There is nothing to visit and no collection option advertised. Contact is by phone or through the site.
Where this assessment comes from
Desk research only. Prices, coverage and the service list are taken from the business's own published pages. The Aston Villa and grower-sourcing claims are the business's own and I have not independently verified them. The founding year is inferred from the site's copyright notice rather than a stated date.
Sources consulted: The business's own website and its bestseller product pages carrying the price range, its stated British Florist Association membership and Aston Villa supplier claim, and the Floom and Birmingham luxury-delivery listings.
This is a desk-based, opinion-led write-up, not an inspection: I have not audited this business, tested a delivery, or spoken to the owner. Everything above is one person’s reading of information that anyone can look up, and none of it represents the views of the owner of this domain. If you run this shop and something here is wrong or out of date, please tell me and I will fix it.