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The listBy areaMoseley & Kings HeathWhoops A Daisy

No. 29 of 50 · Kings Heath, Moseley & Kings Heath

Whoops A Daisy

An Interflora shop on the Alcester Road, doing the unglamorous jobs well.

Original botanical illustration standing in for Whoops A Daisy: a stylised gerbera drawn for this site. Not a photograph of the shop.
Illustration: original artwork drawn for floristbirmingham.uk from a gerbera motif. It is a decorative device, not a photograph of Whoops A Daisy, its shopfront or its work. Source of the artwork: generated at build time by this site’s own illustration code (src/art.py). No third-party or business-owned imagery is used anywhere on this site.

The verdict

Whoops A Daisy is the shop to use in south Birmingham when the flowers have to arrive somewhere else and you cannot supervise it. It is an accredited Interflora agent, one of only four in this guide of fifty, and that accreditation is the practical point of the business: it plugs a Kings Heath shopfront into a national and international fulfilment network with defined standards at the other end. That sounds like a small thing until you need it. Sending flowers to a hospital in another city, or to a funeral you cannot attend, is the situation where a network membership earns its fee, and where an unaccredited local shop with a good local reputation is no help at all. The Alcester Road shop handles that job, keeps sensible hours, nine to five on weekdays and nine to four on Saturday, and prices in line with the south Birmingham average rather than the Edgbaston one. The cost of the network model is character. Interflora ranges are shared, the catalogue looks like every other agent's catalogue, and nothing in the published work has a Kings Heath accent to it. There is also no stated position on seasonality or sourcing at all. It is a well-run, useful, entirely interchangeable shop, and that interchangeability is precisely the service being sold.

The shop trades Monday to Friday 9am to 5pm and Saturday 9am to 4pm, closed Sunday, from the Alcester Road South stretch of Kings Heath. Fresh flowers and arrangements cover the standard occasions, with Interflora handling national and international orders. It appears under two related web addresses, which is a minor source of confusion when checking details, and the directory record is otherwise consistent.

Best for

Sending flowers out of the city, or receiving them into south Birmingham from somewhere else. Also a reliable local option for the everyday occasions where you want it done properly and do not need it done distinctively.

What I would order

Use the Interflora route for anything leaving Birmingham and phone the shop directly for anything staying in it. The shop's own work is better than the shared catalogue suggests.

Worth knowing

No house style, and a shared network catalogue means what you see online may not reflect what the Kings Heath shop would make you. Nothing published about seasonality or sourcing. I would also disregard the claim circulating in one Birmingham round-up that the shop is Vera Wang accredited: that almost certainly refers to a licensed Interflora range rather than to the shop.

One of only four accredited Interflora agents among the fifty shops in this guide.

Who it is not for

Anyone who wants a one-off designed by the person selling it. Winspers is a few hundred yards away and has been doing exactly that since 1970.

How it compares

Shellies Flowers in Sheldon is the closest equivalent on the other side of the city: another long-standing Interflora agent doing dependable network work. Whoops A Daisy has the better location; Shellies has the longer record.

Getting there

Alcester Road South in Kings Heath, on the frequent 50 bus route and a short walk from the reopened Kings Heath station. There is limited on-street parking and a car park behind the high street.

Where this assessment comes from

Desk research only. Address, hours and phone are corroborated across several listings. The Vera Wang caution is mine: I could find no support for it outside a single round-up, and Interflora licenses a Vera Wang range, which is the likely origin of the confusion.

Sources consulted: The shop's own two websites and contact page, its Yelp listing, the 192.com B14 6EN record, Yell, and the Cylex Birmingham entry. The Interflora accreditation is stated by the shop and carried in directory listings.

This is a desk-based, opinion-led write-up, not an inspection: I have not audited this business, tested a delivery, or spoken to the owner. Everything above is one person’s reading of information that anyone can look up, and none of it represents the views of the owner of this domain. If you run this shop and something here is wrong or out of date, please tell me and I will fix it.